![](https://cdn.myportfolio.com/2e4ffea0-9cb0-4fe6-8653-31c8b902c099/fc9945d9-2141-40c9-81ea-17badf1975e7_rw_1920.jpg?h=b1d4dd8a7d500febe7264fed52b1fa54)
Design Process
Before redesigning the homepage, I worked with the analytics team to share data on how users interacted with our homepage over the past six months. I then compared that data to our heatmap data to validate what we were seeing in user interaction. I also looked at data from the previous year to see our top products and categories that users were building carts, wish lists, and purchasing. I also researched competitive websites to see what the industry was doing with their homepages and best practices on homepages from Bymards Institute. Finally, with all that information, I began to design four variations of how our homepage could look using new products similar to what users were interested in from the previous year's data and trends.
![](https://cdn.myportfolio.com/2e4ffea0-9cb0-4fe6-8653-31c8b902c099/b8a65f84-eebb-4c7e-9178-c5cc78afa437_rw_3840.png?h=364902488b520c4b66b4ed243c00b3cc)
Desktop Design Concepts
![](https://cdn.myportfolio.com/2e4ffea0-9cb0-4fe6-8653-31c8b902c099/698ac5ca-4a99-4d42-963b-d41c87c184eb_rw_3840.png?h=73193f4fcae173643977d419cf8b93ce)
Mobile Design Concepts
Final Version
After presenting and gathering feedback from our internal business partners, this final version kicked off our new Homepage design initiative for 2022.
![](https://cdn.myportfolio.com/2e4ffea0-9cb0-4fe6-8653-31c8b902c099/95b36ee6-9f89-41be-b980-2a82d3132e2a_rw_3840.png?h=304576e3a64a20f7c09e89cc7d0cf3cd)