Manufacturers Page Design

The ask from the business was to redesign the services and solutions page to be more visually pleasing and helpful to the user. The project's primary goal was to reduce the content overload on this page, add search functionality to make finding vendors easier, and enhance exposure to Anixter's products and services.

Design Process

Before redesigning the Manufacturers page, I worked with the analytics team to pull user engagement data from the last 12 months to see how users interacted with the page. Data and heat maps showed severe drop-off on the page due to too much content. As a result, I redesigned the page with a clean structure. A few new additions to the page were the ability to search for a manufacturer, expose Anixter's products and services offerings, and open up co-op slots to feature manufacturers.

Old Page Design

New page Design

Search UI

A new enhancement to the page is the ability to search for manufacturers. If you search for a specific vendor who is a part of the co-op a unique card will display for them in the search results.